Jeonju, City of Marvels

  • por

Author: Anna Franco Ucar

Taking a walk along streets adorned with beautiful historic architecture, admiring the colourful murals on the small houses of a former shanty town, enjoying a mouth-watering bowl of bibimbap and some delicious makgeolli, and marvelling at the magical landscapes; it does sound pretty perfect, right? Well, the city of Jeonju is the best place to enjoy all that, and more.

Delectable food and drinks

Located in the western side of South Korea, Jeonju is among the most popular travel destinations for Korean travellers, which should come as no surprise, since the city’s name literally means “Perfect Region” (from the Hanja 全州). Moreover, while perhaps unknown to many foreigners, Jeonju is also the birthplace of bibimbap, the traditional bowl of rice topped with vegetables, meat, gochujang (hot chilli paste), and an egg that is adored by locals and outsiders alike. For this reason, Koreans say that this is the best place to enjoy the star dish, in particular their local variety with mung bean sprout jelly. The city has a thriving street food scene, and Nambu Night Market is the best location to try out classic treats like whole-wheat hotteok (Korean sweet pancakes), fried squid, or the on-the-go version of bibimbap: the bibimbap waffle, which consists of a waffle-like wrap made of seasoned rice containing a selection of ingredients.

Bibimbap Waffle. Photo taken from Living Nomads.

Naturally, with food also come drinks, like the delicious makgeolli, the traditional unfiltered rice wine that dominates the nightlife in Jeonju. The city has devoted no less than seven strips of bars to the beverage, and during the evenings locals get together to enjoy bowls of the traditional wine, typically accompanied by different sorts of buchimgae (Korean pancakes), which are often on the house. Jeonju’s food is so beloved that the city was named UNESCO City of Gastronomy in 2012.

Makgeolli bowl and assorted buchimgae. Photo taken from TimeOut.

Stunning architecture and artistry

Jeonju is also renowned for its beautiful historic architecture, in particular the hanok, wooden and stone-block houses with curved slate-tile roofs, which used to be the traditional homes of the Korean upper class around the 14th century, during the Joseon Dynasty, Korea’s longest and last political dynasty. Travellers can find hundreds of hanok in Jeonju Hanok Maeul (village), and even choose to spend the night in one to experience how former royalty lived, which although rather humble, as they slept on mats on the floor, was also sophisticated, as these houses have ondol, a traditional floor-based heating system for the rough winters, and daecheong, a cool wooden-floor style hall to protect from the heat during summer. Additionally, the hanok which are not used as guesthouses have been repurposed as museums, teahouses, workshops, and boutiques, which can also be visited, and a few still serve as homes for some families.

Photo taken from

On the other hand, to get a different flavour of the city, visitors can have a walk through Jaman Mural Village, once an area in decay filled with poorly constructed shacks, but which has now been revived by many artists who decided to spruce up the place by painting colourful murals on the walls of the houses, and even started opening boutiques, galleries and cafes, like the popular Kkojittappong (or ET Café), a terrace café decorated with pastel colours and memorabilia from different films.

Mural inspired by ‘Spirited Away’ in Jaman Mural Village. Photo taken from Feel Korea in Jeonju.
Kkojittappong Café (꼬지따뽕). Photo taken from Roamad.

Mesmerising landscapes and parks

Another of Jeonju’s wonders are its beautiful natural spaces. The region is a very fertile area surrounded by a ring of mountains, with remarkable peaks like Naejangsan, admired for its exquisite fall foliage, or Maisan, which is said to look like horse ears, or Moaksan, a very popular hiking spot, often frequented by ahjusshis and ahjummas (Korean middle-aged men and women), that has a very nice area at the top where hikers can enjoy some kimbap and share a cup of makgeolli while marvelling at the view.

Naejangsan. Photo taken from Travel Through Life.

Moreover, the city has many wonderful parks that are sure to take any nature lover’s breath away. One of them is Wansan Park, ideal to visit during the springtime, as it is covered with different flowers, including cherry blossoms and royal azaleas, which form tunnels and give the park an enchanted forest vibe.

Royal azalea tunnel in Wansan Park. Photo taken from Feel Korea in Jeonju.

Another must-see is Deokjin Park, a delightful space surrounding a massive pond with a sea of lotus plants inside, which can be crossed through a suspension bridge. The pond also includes a large pagoda that offers an elevated view of the park, and also serves as a café and convenience store. Though it is a beautiful sight throughout the year, the best time to visit this park is around August, when the lily pads are in full bloom.

Deokjin Park. Photo taken from Pixabay.

So now you know, next time you find yourself in South Korea, venture to the west and pay a visit to Jeonju, the city of marvels.

Written by: Anna Franco Ucar

Reviwed by: Luisa Quintero


Hedgers Abroad. (27 de julio de 2019). Let’s go to… Jeonju’s Deokjin Park! Hedgers

Abroad. (s.f.). 10 best things to do in Jeonju. Recuperado el 28 de mayo de 2023, de

Mackie, B. (6 de enero de 2020). A guide to living abroad in Jeonju, South Korea.

Milner, R. (27 de junio de 2016). 10 reasons to put Jeonju on your bucket list. Lonely Planet.

My Korean Addiction. (14 de mayo de 2023). The 20 best things to do in Jeonju you

should not miss.

NOMADasaurus. (10 de enero de 2023). 8 amazing things to do in Jeonju, South Korea (2023 guide). NOMADasaurus.

Wapiti. (10 de mayo de 2023). 17 EPIC things to do in Jeonju (2023 guide). Wapiti


Deja un comentario

Tu dirección de correo electrónico no será publicada. Los campos obligatorios están marcados con *

Este sitio usa Akismet para reducir el spam. Aprende cómo se procesan los datos de tus comentarios.

Conoce más de Haneul Ssem

Recibirás actualizaciones periódicas sobre nuestros nuevos episodios de pódcast, entrevistas exclusivas, noticias sobre la cultura coreana, eventos virtuales y presenciales, así como descuentos especiales en productos y servicios relacionados con Corea del Sur.

You have been successfully Subscribed! Ops! Something went wrong, please try again.

Información de contacto


Políticas de Privacidad

Políticas de Devoluciones

© 2020 Todos los derechos reservados Haneul Ssem.

Abrir chat
¿En que podemos ayudarte?